Campaign #1
Brand: Honda
Product: 2024 Honda Civic Type-R
Creative Brief:
Target Audience
Problem
50 word word bank
Print Ad & Body Copy
Deliverables: 3 digital, 3 outdoor, 1 radio spot
Target Audience
Young-middle aged adults, middle-high class, young professionals with a love for cars.
Problem
Honda has been known for its reliability and its longevity of its models but not so much for its performance and speed. The type R is their car meant to compete with the super cars of BMW and Mercedes.
Word Bank (tone of voice)
Reliable
Concise
Trustworthy
Encouraging
Innovative
Versatile
Powerful
Accountable
Performance
Affordable
Durable
Eco-friendliness
Sleek
Advanced
Comfortable
Safety
Practicality
Wise
Craftsmanship
Longevity
Value
Driving pleasure
Global presence
Iconic
engineering
Excellence
customer satisfaction
automotive innovation
Enthusiastic
Passionate
Committed
Accessible
Intelligent
Thoughtful
Print Ad with Body Copy
Digital Deliverables
Outdoor Deliverables
30 Second Radio Spot Transcript
[Background music fades in, upbeat and dynamic]
ANNOUNCER: Rev up your engines and get ready to experience road like never before! Introducing the all-new 2024 Honda Civic Type R!
SFX: [Engine revving sound effect]
SFX: [Tires screeching]
ANNOUNCER: Combined with a turbocharged engine, 320 horsepower this baby can go a 0 to 60 in 5.5 seconds!
SFX: [Acceleration sounds]
ANNOUNCER: The Civic Type R boasts cutting-edge technology ensuring every twist and turn is mastered with finesse.
SFX: [Crowd cheering]
ANNOUNCER: Power! (pause) Speed! (pause) Style! Visit your nearest dealership today!
SFX: [Engine revving fades out, music fades out]
ANNOUNCER: Honda. The power of dreams.
